The Art of the Show
An Introduction to the Study of Exposition Management
by Sandra Morrow
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- Release date: December 1, 2001
- Language: english
- Author: Sandra Morrow
- ISBN: 9780965798211 (0965798216)
- Publisher: I A E M Foundation Inc
- Format: paperback, 640 pages
About The Book
This book gives industry newcomers an overall picture of how an exhibition runs from start to finish and to those with experience, a refreshed mindset to enhance service quality. The text is comprehensive and easy to read. It’s a good overview with industry specific examples and in-depth case studies.
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